Marketing

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Adweek is the leading source of news for marketing, media, and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events, and awards. Adweek is a must-read for CMOs, creatives, media buyers, content creators, agency heads and anyone looking to stay informed about the digital media landscape.

We help senior marketers and business leaders navigate the technologies transforming industries.Founded in 1997, ClickZ has grown to be one of the largest digital marketing communities in the world today.

Managed by MASB (Marketing Accountability Standards Board), the Common Language Marketing Dictionary is an ongoing collaboration of marketing’s top industry associations, combining the insights of leading academics and subject matter experts with input from the global business community.

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s.

In this part of the Principles of Marketing Tutorials we begin a multi-part discussion of research in marketing. We explore what marketing research is and see why it is considered the foundation of marketing. This tutorial also looks at the elements of good research including factors that distinguish good research from poor.

MarketingProfs is the one source that individual marketers, marketing teams, and some of the world's largest organizations turn to for modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more.

Modern Marketing Today is positioned at the intersection of marketing, sales, and technology, and serves as a resource and open forum for marketers and sales professionals in all fields to discuss the best practices that define the world of modern marketing and sales.