Marketing

What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City–based Euro RSCG, one of the world’s largest ad agencies, to find out.
2006, Loporcaro Productions. 1 hour.

This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships as consumers continue to seek out products and services whenever they want them and wherever they are.
2014, Films for the Humanities & Sciences. 2-part series, 25–30 minutes each.

In this series, Jessica Feinstein talks about millennials and mobile technology, digital marketing, social media marketing, trends, and the fact that product cannibalization is built into expectations.
2016, Prendismo, LLC. 7 videos, 2-6 minutes each.

Discusses price, product, promotion, branding, and more.
2013, TV Choice. 6 videos, 22 -61 minutes each.

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
View over 500 videos.

This program contains interviews with online marketing experts and professionals as it explains and analyzes a range of concepts—such as search engine optimization, pay-per-click, viral and e-mail marketing, and coordinating an online marketing campaign.
2012, ClickView Pty Limited. 18 minutes.

This two-part series makes that process easy to understand, presenting fundamental marketing concepts while showing how they are applied in practical situations.
2009, Classroom Video. 2-part series, 20-23 minutes each.