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This library research guide provides an introduction to library resources related to Marketing courses.

Audiovisual Resources

Streaming videos are viewable online. Search for more using the Films on Demand Database or AVON: Academic Video Online.


Marketing delves into some of the marketing strategies that growing companies employ beyond just paid advertising. Some of these strategies include marketing through the product itself, the media, word of mouth, and customer service.




DVDs must be viewed in the library. Search for more using the SC4 Library Catalog.