Library: Marketing: Databases

Database Access Off Campus

Off campus? To search the SC4 Library databases you will be prompted to enter your SC4 email address (e.g. firstinitiallastname@student.sc4.edu) and password.

Please contact the library if you are having trouble.

Marketing Databases

Alexander Street: Academic Video Online This link opens in a new window
Business Source Complete
Gale Business: DemographicsNow
Instant Access to demographic, business, and residential data.
Euromonitor Passport
Hoover's Company Records
In depth industry analyses, information on a company's location, summary financials, top competitors, top officers and more.
MeL's A to Z Database
This is a data source for marketing or demographic studies, company and health professional information or searching for people. This resource contains detailed information on businesses and households, a criminal background search, and a directory of U.S. healthcare professionals.
ProQuest Central
Regional Business News
This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.
Business Market Research Collection This link opens in a new window
Business Market Research Collection is designed to help researchers conduct company, industry, economic and geopolitical market research.

Selecting Scholarly/Academic/Peer-Reviewed Articles

Finding Research Articles

Look for the following:

An Abstract is at the beginning of the article. This is a summary of the researchers/authors' study methods, arguments, conclusions, and more.
Author(s) - Scholarly articles often have two or more authors. The authors' credentials, affiliations, and other information is usually listed on first page of the article, under the title or sometimes on the last page of article.
Headings/Sections in the article include:
- Introduction -- Usually one paragraph, sometimes more, describing the subject of the article
- Methodology -- Provides information about how data was collected, what data was gathered, and who participated in the study
- Discussion/Results -- Offers information about the results of the study and what was learned
- Conclusion -- Summarizes the findings of the research/study and any recommendations or limitations of the study
- References/Bibliography -- Detailed list of references used in the research is generally found at the end of the article
Technical/Specialized Language - Scholarly articles are generally written in formal, technical language.
Charts, Graphs, Diagrams, etc. - Scholarly articles are often communicating results of studies and research and so will include charts, graphs, diagrams, and other visual aids.
Length - Scholarly articles are usually relatively long; often they are four pages or more.

Your Librarian

SC4 Library

Contact:

St. Clair County Community College Library
323 Erie St., P.O. Box 5015
Port Huron, MI 48061-5015
Library Main (810) 989-5640
Reference Services (810) 989-5532
SMS (810) 515-7343
library@sc4.edu