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Careers in Internet Advertising and Marketing by
This insightful resource offers students who are interested in both advertising and computer technology an accessible yet comprehensive look into the emerging careers in this evolving industry. Readers are given insights into positions that never before existed, including what the job requires on a day-to-day basis, the education and training necessary, and what the future holds for these positions in this ever-changing industry. Careers covered include Online Marketing Directors, who oversee all of a company's Internet-related marketing efforts; Online Copywriters, who write the creative and enticing text that appears on the Web; and Search Engine Marketers, who use their computer skills to drive traffic to a company's Web site. Also included in selected sidebar material is real-world advice from industry insiders. This title offers hard-to-find insight into careers in promoting products on the Internet, and is an invaluable resource for young people interested in both the Internet and advertising.
Sales and Marketing Resumes for $100,000 Careers, Third Edition by
A collection of 140 annotated resumes and a dozen corresponding cover letters written especially for top salespeople, and managers and executives in marketing, product management, marketing communication, and sales. All resumes were written by professional resume writers who have been awarded the Master Resume Writers designation from the Career Management Alliance-the cream of the crop. The book also gives extensive advise on writing and polishing a powerful resume, writing cover letters, managing your job search, and using marketing and sales strategies to sell yourself into a $100,000 job. Also includes specific insights from recruiters, human resources personnel and hiring managers.
