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Marketing

Welcome

Welcome! This library research guide provides an introduction to library resources related to Marketing courses.

This guide will assist you in finding books, e-books, scholarly journal articles, streaming videos, websites, and more that will help you research topics in this subject.

marketing text, computer

Marketing is defined as:

 

                      

  1. the act or process of selling or purchasing in a market <did most of her marketing in local stores>b :  the process or technique of promoting, selling, and distributing a product or service <New automobiles are the subject of intense marketing.

  2. an aggregate of functions involved in moving goods from producer to consumer <The company will increase its budget for marketing.

 

 

Text: Marketing. (n.d.). Retrieved January 18, 2017, from https://www.merriam-webster.com/dictionary/marketing          

Best Bets

The New Rules of Marketing and PR: How to Use Social Media, Blogs, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.

book cover

eMarketing: The Essential Guide to Marketing in a Digital World

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

For use in Dan McCarty's BUS 186 course. Ebook under CC BY-NC-SA license.

book cover

Business Source Premier Database

Popular business research database with full text from more than 2,200 journals, company profiles, industry reports, market research reports, and SWOT analyses.

business source premier logo

Essentials of Marketing Collection

This is a video collection on marketing from TV Choice, with 45 half-hour videos covering various aspects of marketing.

Off-campus? Enter your SC4 Portal username and password to view these streaming videos.

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CredoReference Topic Page: Marketing

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