Welcome! This library research guide provides an introduction to library resources related to Marketing courses.
This guide will assist you in finding books, e-books, scholarly journal articles, streaming videos, websites, and more that will help you research topics in this subject.
Marketing is defined as:
the act or process of selling or purchasing in a market <did most of her marketing in local stores>b : the process or technique of promoting, selling, and distributing a product or service <New automobiles are the subject of intense marketing.>
an aggregate of functions involved in moving goods from producer to consumer <The company will increase its budget for marketing.>
Text: Marketing. (n.d.). Retrieved January 18, 2017, from https://www.merriam-webster.com/dictionary/marketing
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
For use in Dan McCarty's BUS 186 course. Ebook under CC BY-NC-SA license.
Popular business research database with full text from more than 2,200 journals, company profiles, industry reports, market research reports, and SWOT analyses.
This is a video collection on marketing from TV Choice, with 45 half-hour videos covering various aspects of marketing.
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