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St. Clair County Community College Library

Marketing

This library research guide provides an introduction to library resources related to Marketing courses.

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SC4 Library
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St. Clair County Community College Library
323 Erie St., P.O. Box 5015
Port Huron, MI 48061-5015
Library main (810) 989-5640
Library fax (810) 989-5773
SMS (810) 515-7343
library@sc4.edu

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Best Bets

The New Rules of Marketing and PR: How to Use Social Media, Blogs, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.

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eMarketing: The Essential Guide to Marketing in a Digital World

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

For use in Dan McCarty's BUS 186 course. Ebook under CC BY-NC-SA license.

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Principles of Marketing

For use in BUS 180- sections 1, 2, 60. For in-library use only.

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Marketing Podcasts

Related Research Guides

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Subjects: (BIT) Business & Information Technology, Advertising, Marketing
Tags: ads, advertising, BUS 150, BUS 180, BUS 186, BUS 187, bus 250, business, customer service, distribution, internet marketing, market, marketing, marketing principles, pay per click advertising, PPC, pricing, promotions management, public relations, retail sales, sales, sales promotion, Search Engine Optimization, SEO, social media marketing, target marketing, wholesaling and retailing