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This library research guide provides an introduction to library resources related to Marketing courses.



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Best Bets

The New Rules of Marketing and PR: How to Use Social Media, Blogs, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.

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eMarketing: The Essential Guide to Marketing in a Digital World

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

For use in Dan McCarty's BUS 186 course. Ebook under CC BY-NC-SA license.

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Business Source Premier Database

Popular business research database with full text from more than 2,200 journals, company profiles, industry reports, market research reports, and SWOT analyses.

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Principles of Marketing

For use in BUS 180- sections 1, 2, 60. For in-library use only.

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Marketing Podcasts

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