The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
For use in Dan McCarty's BUS 186 course. Ebook under CC BY-NC-SA license.
Influencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you’re grappling with.