Communications & Media

Understanding Media and Culture: An Introduction to Mass Communication

Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.

Newspaper Source Plus Database

Full-text digital collection of the world's major news content. It includes millions of articles from newspapers, newswires and news magazines.

In addition, it offers television and radio transcripts and ongoing daily updates from popular news sources.

Content Includes:

Telecommunications Database

An essential resource for anyone researching the industry or its technology. This database includes over 140 titles, with more than 115 available in full text. Search more than 600,000 records, dating back to the early 1990's.

Subject Coverage:

• Telecommunications
• Computer applications
• Data communication
• Data transmission systems
• Electronic data processing
• Information science
• Information theory
• Radio
• Television
• Wireless communications

Understanding Media and Culture: An Introduction to Mass Communication

Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.