Library: Alternative textbook recommendations: BUS

BUS Faculty use of Alternative Texts

Dan McCarty; BUS 186; Winter 2018

eMarketing: The Essential Guide to Online Marketing by Rob Stokes; The Minds of Quirk
Call Number: ebook - open access

ISBN: 9781936126323

For use in Dan McCarty's Winter 2018 BUS 186 course. Ebook under CC BY-NC-SA license.

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Port Huron, MI 48061-5015
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BUS 110

Approximate cost of textbook (new) $280.00. Potential savings per section of 30 students = $8,400.

Human Resource Management by University of Minnesota Libraries (Adapted by)
Call Number: ebook - CC-BY-NC-SA

ISBN: 9781946135117

Publication Date: 2016

Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.
Human Relations by Laura Dias, Central Washington University
Call Number: ebook - CC-BY-NC-SA

ISBN: 9781453349755

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.

BUS 130

BUS 150

Approximate textbook cost (new) 166.75. Potential savings per section of 30 students = $5,002.50

Introduction to Business by Lawrence J. Gitman; Carl McDaniel; Amit Shah; Monique Reece; Linda Koffel; Bethann Talsma; James C. Hyatt
ISBN: 9781947172548

Publication Date: 2019

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. CC-BY license.
Fundamentals of Business, 2nd ed. by Stephen J. Skripak
Call Number: ebook - CC-BY-NC-SA license

Publication Date: 2018

Fundamentals of Business, Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.

Business Fundamentals
by Donald J. McCubbrey. Global Text Project. 2009. Licensed CC-BY.

Exploring Business
The goal of this textbook is simple: introduce students to business in an exciting way. Exploring Business is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

BUS 153

Approximate textbook cost (new) 283.25. Maximum potential savings per section of 30 students = $8,497.50

Saylor.org Business Law & Business Ethics
Openly licensed textbooks published by Saylor.org and affiliates.

Business Law Essentials (Draft) by OpenStax Business Law
ISBN: TBD

Publication Date: TBD (rev. 2019)

Book is currently being developed by OpenStax. Draft revision available for review. CC-BY license.

BUS 155

Approximate textbook cost (new) 313.25. Potential savings per section of 30 students = $9,397.50

Principles of Management by David Bright; K. Praveen Parboteeah; Jon L. Pierce; Monique Reece; Amit Shah; Siri Terjesen; Joseph Weiss; Margaret A. White; Anastasia H. Cortes; Donald G. Gardner; Eva Hartmann; Jason Lambert; Laura M. Leduc; Joy Leopold; Jeffrey Muldoon; James S. O'Rourke
ISBN: 9780998625768

Publication Date: 2019

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. CC-BY license
Principles of Management by University of Minnesota Libraries (Adapted by)
Call Number: ebook - CC-BY-NC-SA license

ISBN: 9781946135186

Publication Date: 2015

Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

BUS 158

BUS 180

Approximate textbook cost (new) 286.75. Potential savings per section of 30 students = $8,602.50

Principles of Marketing by University of Minnesota Libraries (Adapted by)
Call Number: ebook - CC-BY-NC-SA

ISBN: 9781946135193

Publication Date: 2015

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
Introducing Marketing by John Burnett
Call Number: ebook - CC-BY

Publication Date: 2011

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

BUS 181

Approximate textbook cost (new) 151.96*. Potential savings per section of 30 students = $4,558.80

*price from Amazon. SC4 bookstore offers title for rent only.

Sales Management (the Brian Tracy Success Library) by Brian Tracy
Call Number: ebook - multiuser license

ISBN: 9780814436295

Publication Date: 2015
The Power of Selling by Kimberly K. Richmond
Call Number: ebook - CC-BY-NC-SA

ISBN: 9781936126002

Publication Date: 2010

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

BUS 186

BUS 199

BUS 225

BUS 250

BUS 252

BUS 258

BUS 262

BUS 290

Note

All textbook cost savings estimates based on cost of purchase of new textbook from SC4 bookstore as of Fall 2019.