ENG 102 Dr. O'Brien

35 min. Discover how to write for the web: either for your own brand or as a service that you provide to others. This video will include how to write a blog post, how to write website copy, how to write a persuasive sales script, and how to write SEO articles. The focus will always be on providing value and on understanding the value proposition of the brand that you are writing for. From there, you will look at methods you can use to grab attention, communicate clearly, keep the reader engaged and to encourage an emotional response. You'll cover the importance of content marketing for exposure as well as building trust, and just why writing is in many ways the currency of the web. Content is what brings the vast majority of people to a website. They search Google for content, they return to a website because they enjoyed the content. It is also what sells a product – and simply by improving a sales script, a company can massively increase conversions. Companies that don’t understand how to write for the web will therefore be at a massive disadvantage. This is common to see: we all have encountered countless business sites with muddled messages that fail to explain what the company actually does and why the reader should care. What You Will Learn: Study methods you can use to increase engagement and grab attention. Understand the role of content and content marketing. Write content for email, white papers, press releases, and more Who This Video is For: Businesses that are currently failing to make a splash with their websites and social media, or that could be doing better. Anyone looking to increase sales of a product, to increase regular visitors to a blog, or to learn a valuable skill they can sell/use to augment a web development business.
2019

42 min. Master SEO, social-media marketing, content strategy, and content creation in this cutting-edge video. You'll see how to create a brand and a presence online and discover how to utilize SEO and marketing techniques without spamming, getting penalized by Google, or resorting to techniques such as keyword stuffing. The Complete Beginner's Guide to Search Engine Optimization explains in great detail how you can handle site architecture and web design for SEO, giving you the best chance to promote your site and show off your work. This includes how to optimize a site for speed, mobile responsiveness, and Google's spiders. Along the way, you’ll see the benefits of SEO for businesses and learn how SEO can increase traffic, customers, and profits. Here you will encounter Google's current algorithm: hummingbird. You’ll work through all the recent updates, rank brain, and what it all means for your business. As a complement to this information, this video explains the value of content and copywriting and why this is what drives SEO. As such, you’ll begin to build an audience and write in a way that's pleasing for humans and Google alike. The final segments of the video are a definitive guide to the most effective SEO techniques and growth hacks, where you will put everything you've learned into action. This video essay will explain why you shouldn't rely solely on Google and explains how to make SEO part of a grander digital-marketing strategy. What You’ll Learn ; Explore a brief history of SEO Understand how SEO works Create a cohesive content-marketing strategy, through social media, SEO, site architecture, great content, and more Discover link building and SEO strategies that actually work Who This Video Is for small businesses looking to understand how they can use the web to promote their brands, start-ups and entrepreneurs, and people looking to use the internet to harness their skills and make money online.
2019