Business Essentials - 11th edition by 
The Business Plan Workbook by
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.
Business Models and Digital Technology Platforms Implementation and Complexities for Digital Business by
This book examines the influence exerted by digital technology platforms (DTPs) on changes to business models. The author identifies critical factors for the successful implementation and usage of such platforms, including barriers which may be related, for example, to the absence of sufficient knowledge about DTPs or the inability to obtain a sufficient amount of financial resources.
Business Models and Digital Technology Platforms develops a comprehensive model of DTPs based on empirical research in Poland. It demonstrates how platforms influence changes in the operations of companies, their level of competitiveness, the consumer’s role in the process of joint development of innovations and the consumer’s experience as well as implications of the use of AI for the autonomy of DTPs.
This book offers a unique, holistic understanding of the complexities involved and showcases their role within digital business. Combining theory with practice, this book is a valuable resource for researchers and academics of business model innovation, strategic management, innovation management, digital transformation and organisational change.
Contemporary Mathematics for Business and Consumers by
Overcome your math anxiety and confidently master key mathematical concepts and their business applications with Brechner/Bergeman's CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, 8E. Refined and enhanced over eight editions, this text continues to incorporate a proven step-by-step instructional model that allows you to progress one topic at a time without being intimidated or overwhelmed. This edition offers a reader-friendly design with a wealth of engaging learning features that connect the latest business news to chapter topics and provide helpful personal money tips. You will immediately practice concepts to reinforce learning and hone essential skills with more than 2,000 proven exercises. Jump Start problems introduce each new topic in the section exercise sets and provide a worked-out solution to help you get started.
Crowdfunding for Entrepreneurs: Developing Strategic Advantage through Entrepreneurial Finance by
This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extend the current debate to show how crowdfunding can be leveraged as a strategic tool to grow new ventures. Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilitating subsequent access to critical financial and non-financial resources from external stakeholders. The first part introduces the most popular models and tactics for a successful crowdfunding campaign and illustrates the characteristics of the crowdfunding phenomenon and its evolution across the world during the last decade. The second part of the book, demonstrating how crowdfunding can be a starting point to seed financing, illustrates and discusses how entrepreneurs can use crowdfunding as a strategic tool for accessing subsequent resources from external stakeholders - showing the benefits, beyond capital, that entrepreneurs can gain from the crowd, as well as potential risks. Crowdfunding for Entrepreneurs is particularly useful for academics, advanced undergraduate and postgraduate students in entrepreneurship and innovation, entrepreneurial finance, strategic management, as well as professionals interested in how crowdfunding can be utilised as a strategic tool to create competitive advantage.
Decision-Making: Processes, Behavioral Influences and Role in Business Management by
This book examines various decision-making processes, influences and its role in business management. The chapters describe the original decision-making approach based on joint use of the multi-criteria method and the method of group preferences in business management; a discussion on the internationalization decision-making process of small-medium enterprises (SMEs); and an examination on the efficiency of computer decision support systems by developing a set of universal analytic models for increasing the efficiency of fuzzy input information processing.
Effective Small Business Management: An Entrepreneurial Approach by
For courses in Small Business Management. This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).
Enlightened Entrepreneurship: How to Start and Scale Your Business Without Losing Your Sanity by
Through his collection of essays, originally published in Forbes magazine, entrepreneur Christopher Myers shares an honest account of building his company-BodeTree, an online financial management tool for small businesses. He provides invaluable insights and tips for others looking to start a small business. But this is no ordinary how-to book. Instead of proclaiming that he is a know-it-all dispensing the secrets to success, Christopher provides personal stories of accomplishments and failures. His advice is woven into three sections on starting your business, scaling your business, and staying sane. You will not only learn how to take control of your business decision making, planning, and funding, but you will also discover the importance of creating balance in management and in life. Christopher knows firsthand that responsibility overload can lead to anxiety and depression, and he helps readers navigate these issues. "One thing I've come to realize is that everything, good or bad, starts in your mind. What you think is, in fact, what you become," Christopher says. Embrace the characteristics you admire in yourself and your business. It won't be easy, but with the right mentality, you can find happiness and achievement.
Handbook of Strategic E-Business Management by
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
How to Win Friends and Influence People by
Available for the first time ever in trade paperback, Dale Carnegie's enduring classic, the inspirational personal development guide that shows how to achieve lifelong success. One of the top-selling books of all time, "How to Win Friends Influence People" has sold more than 15 million copies in all its editions.
Introduction to Business : A Primer on Basic Business Operations by
Do we need yet another textbook on business fundamentals when every publishing house has stacks of such books ready for sale? No, we do not need another standard textbook. What we need is a new kind of teaching tool that at once accommodates the modern-day classroom and exposes new century students to the contemporary world of global capitalism in which today's businesses operate. In primer form, Dr. Patrice Flynn clarifies the functional areas of business, a term used to describe what every businessperson needs to understand to be successful, from entrepreneurship to small business development, legal structure, going global, finance, big data, marketing, management, and more. This primer demonstrates how a master teacher teaches new century students, thus giving supremacy to pedagogy along with rigorous content. The primer can be used with both business students and the growing number of nonbusiness students interested in learning how business works before entering the world of work. Every student will come away not only with a sense of the business areas that pique their interest but also with a deeper understanding of business from which to craft next career steps.
Introduction to Management by
This popular core textbook provides an authoritative introduction to business management. Covering all the functional areas of the field, the text provides a robust framework to help students understand the inter-relatedness of different aspects of management and how they fit together in an organization. Strong emphasis is placed throughout on providing students with a thorough and practical grounding in the topic, with a focus on helping them developing effective management skills. Now in its fourth edition, Introduction to Management has been fully updated and expanded to cover new developments in the field. Written by a leading expert with extensive management experience, this is ideal reading for students studying introductory courses in management at undergraduate, postgraduate or MBA level. It does not require prior knowledge of business and management.
Small Business Management by
This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggests the necessary steps that need to be taken to help them overcome their problems. The author clearly demonstrates the crisis implications to small businesses by using personal research and real-life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries. The author covers the topic from different approaches, while he tries to have a bird's-eye view of contemporary trends and new approaches. Several concepts like risk management, blue ocean strategy, and turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small businesses even under the worst possible situations and how they can achieve their sustainable development and grow. This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.
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