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Business Communications BUS 225

Evaluating Sources

Evaluate all information, whether from a book, article, or website. 

  • Find out what you can about the author/producer.
    • Google the author or organization’s name (lateral reading).
  • Is it intended for a scholarly or general audience?
  • Is it fact, opinion, or propaganda?
    • Facts are objective.
    • Opinion gives thoughts or ideas of a particular person or group. Opinion pieces are not necessarily unreliable, but the author should recognize there may be other varying opinions. Opinions may be biased. 
    • Propaganda spreads possibly biased information for a specific person, group, or cause. 
  • Cross-check the information with other sources.
  • How timely is the source?
  • Examine the list of references if available.
  • Read the abstract/summary to determine if it’s on your topic.

These guidelines were derived from General Guidelines, Online Writing Lab (OWL), Purdue University.

MLA also provides a checklist for evaluating sources. 

What is the difference between a popular source such as a magazine and a peer reviewed source / journal?

 

Magazines are written for the general public.  They often have a lot of advertisements in them.

Journals, on the other hand, are targeted to students or professionals working in a particular field.  The usually have very few ads in them.  The articles usually include bibliographies at at the end and the author's or authors' credentials (where they went to college and where they work) are given.

Sometimes a publication is peer-reviewed which means that all of the articles have been read and approved for publication by experts in the field.

Peer reviewed materials are excellent sources of information for scholarly papers!

Peer reviewed = Articles read & approved for publication by experts in the field

 

Experts = People with advanced degrees in the subject or who have worked in the field for many years


 

Investigate the author/producer - Lateral Reading

Searching for information about the author or organization responsible for the website, article, or book is an excellent way of evaluating sources. This method is called lateral reading. 

  • Google the author or organization responsible for posting the information. 
  • Search the author/organization in the library's OneSearch box. 

 

The Civic Online Reasoning Institute at Stanford University has an excellent explanation of Lateral Reading in "Sort Fact from Fiction Online with Lateral Reading."  The video is under four minutes. The University of Louisville Libraries also has this useful handout about lateral reading.