Social Media Guidelines

Some general tips when creating web content:

• Check out these general guidelines from the University of Minnesota about making accessible social media posts.
• Keeps posts, tweets, videos, etc. short, to the point, and use clear, simple language.
• Make sure all pages/posts can be navigated and operated using a keyboard or screen reader.
  • Screen readers generally read from top to bottom, then left to right (whether on a desktop, laptop, smartphone, or tablet).
• Use standard, easy-to-read fonts and avoid small font sizes. Limit the use of Bold, Italics, or ALL CAPITALS.
  • Arial, Georgia, Courier New, Tahoma, Times New Roman, or Verdana are some good font options.
• Always use descriptive alternate text (alt text) for images.
  • When you add images and screen shots to your guide, fill out the alternative text box with clear, straightforward text describing the image. The goal is to allow a person who cannot see the image to get the same information from the description as they would from seeing it.
• Use the "align left" rather than center or right alignments
  • Screen readers can be confused by other alignments and alignments other than the left can restrict keyboard accessibility and functionality.
• When embedding videos, make sure they have captioning available.
  • There are two kinds of captions: open and closed. Open captions are always turned on, in view, and cannot be turned off. Closed captions can be controlled by the viewer.
• If using acronyms, spell out the entire acronym, then put the acronym in parentheses.
  • Example: Americans with Disabilities Act (ADA)